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The best thing to happen to our email marketing this year? An unexpected integration we didn’t know we needed—but now can’t live without.

If you’re anything like us, you’ve probably spent * hours * designing emails to send to your email list… Switching between a handful of apps to get the desired look you were going for— and by the time you hit “send”, it felt like you had no time left in your day for any other tasks, because you spent forever trying to get things just right, right?

Disclaimer: We are a Brand Partner for Flodesk — This includes payment for promotion as well as affiliate commissions. With that being said, we wholeheartedly love Flodesk and their product & all opinions are our own. By using links in this article, you are supporting our business and also getting a killer deal on your Flodesk plan!

The Importance of Email Marketing

A lot of entrepreneurs think they have full control of their marketing, but if you were to ask them where they do their marketing, they say social media pages like TikTok, Instagram, YouTube, etc… While social media marketing has its place, we would argue that email marketing is 10x more valuable (statistics back this up as well) because when you grow an email list, you own that traffic.

You are just renting the traffic on social media pages. Remember when Tiktok got banned? Millions of people’s businesses rely on just their social media, which leaves you in a bad place if your account gets hacked, or the app gets deleted. Any social media app could shut down tomorrow and you would lose access to that traffic, whereas nobody can take away your email list. You gain legal rights to communicate with your email list when they opt-in and subscribe to your newsletters, which could be a huge determining factor in your businesses success if an app was to go away forever.

Who is Flodesk For?

Flodesk is an email marketing platform with a design-forward focus, meaning you can have aesthetically pleasing emails without having to custom code them. It’s the best email platforms for creative entrepreneurs like us, as well as ecommerce businesses and service-based businessses that want to keep in touch with their customers.

How is Flodesk Different from Other Email Platforms?

If you’ve been around for a while, you know that we’ve been using Flodesk as an integral part of our businesses for years and years now; it’s one of the best email marketing platforms out there for creatives and entrepreneurs. Unlike other platforms we’ve used, Flodesk has intuitive email marketing features that make designing emails easy: Its drag-and-drop email builder, customizable templates, and automation capabilities make it the best email marketing software for small businesses — And just when you thought they couldn’t get any better, they somehow did!

They recently introduced their Canva integration, which allows you to seamlessly work within the Flodesk platform— Not only has this saved us so much time from going back and forth, but it’s boosted our conversion rate (which is a win-win all around!)

How To Use Flodesk’s Canva Integration

• Start by creating a new email & add an image block
• Go to “Add image from…” and select Canva. (If this is your first time using this feature, you will be prompted to sign into your Canva account to link it with Flodesk)
• Once your account has been linked, you’ll be able to select designs from your Canva account to integrate into your email
  
  
  

How We Use Flodesk’s Canva Integration

Flodesk already gives you the tools and templates to create stunning emails, but if you want to take your email marketing to the next level with custom graphics that match your brand, then the Canva integration is the way to go! We love creating engaging elements throughout our emails to keep our readers engaged (because no one wants to read a boring, text heavy email nowadays) So we create scannable content that highlights the emails contents in a simple, but personal way. Here’s a few examples:

• Showcasing our Clients template launches
• Our monthly “Debrief”, which is a behind the scenes of what we get up to outside of work
• Client reviews and experiences with our templates
• Monthly segments, like our “Rank & Rise” segment that discusses how to use SEO to rank on page 1 of Google

Flodesk’s Canva Integration = Hours of Work Saved

This feature saves us the hassle of going back and forth between apps while designing our weekly emails since we have our templates pre-made; Instead of designing in Canva, downloading images, and then uploading them into our emails (hoping the formatting works), we can now design on-brand, conversion-focused graphics right inside Flodesk. With just a few clicks, you can pull in custom Canva templates directly into your email layout—no switching between tabs, no lost image quality, no wasted time.

This seamless workflow lets us design beautiful emails in minutes, which means we can spend more time on strategy and less time on formatting. We now create emails faster, with more consistent branding, which has led to an almost 25% increase in sales just for our email list alone.

Quick tips to get the most out of the new integration:

• Create folders with your designs that correlate to specific segments or products that you intend to promote often
• Incorporate your brand colors and elements into the designs for brand recognition within your emails
• Split test your designs– See what people click on and use those designs moving forward to boost sales
• Use more imagery and less text in your designs- People skim through content and don’t want to waste time reading a lot of words at once
  
  
  
  

Why Does Design Matter for Email Marketing?

Let’s face it—people are visual. We’ve all opened an email that was clunky, too text heavy, and looked like it was from the 90’s & then immediately unsubscribed and closed out… You don’t want that for your emails. Statistically speaking, beautifully designed email don’t just “look nice,” they actually perform better. When your email is easy to read, matches your brand, and flows visually, your subscribers are more likely to stay, read, and click. And according to a recent study, emails with clear visuals and structured formatting can increase click-through rates by up to 127% (!!!)

That’s why tools like Flodesk are a game-changer: they allow you to create not only functional emails, but visually stunning emails as well.

So what are you waiting for?

Sign up for your 14 day free trial and see just how easy it is to use Flodesk to create beautiful emails with their drag-and-drop email platform!